Director/PDMR Shareholding

NOTIFICATION OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM

On 23 September 2021, Milena Mondini De Focatiis (Chief Executive Officer) was awarded 90,000 shares under the Company’s Discretionary Free Share Scheme. The award was subject to the Company’s performance conditions from 1 January 2021 to 31 December 2023 and 39,380 shares vested on 23 September 2024.

1	Details of the person discharging managerial responsibilities (PDMR)/person closely associated with them (PCA)
a)	Name	Milena Mondini De Focatiis
2	Reason for the notification
a)	Position/status	Chief Executive Officer/PDMR
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Admiral Group plc
b)	LEI	213800FGVM7Z9EJB2685
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00B02J6398
b)	Nature of the transaction	Vesting of 39,380 shares awarded under the Company’s Discretionary Free Share Scheme. 18,510 shares were sold to cover personal tax and national insurance liabilities and 20,870 have been retained.
c)	Prices(s) and volume(s)	Price(s)	Volume(s)
		GBP £28.10	18,510
d)	Aggregated information Aggregated value   Price	N/A
e)	Date of the transaction	The sale of shares took place as part of a large batch of shares sold by the Employee Benefit Trust on 23 September 2024.
f)	Place of the transaction	Sale of shares took place by way of private auction.

On 23 September 2021, Geraint Jones (Chief Financial Officer) was awarded 52,500 shares under the Company’s Discretionary Free Share Scheme. The award was subject to the Company’s performance conditions from 1 January 2021 to 31 December 2023 and 22,956 shares vested on 23 September 2024.

1	Details of the person discharging managerial responsibilities (PDMR)/person closely associated with them (PCA)
a)	Name	Geraint Jones
2	Reason for the notification
a)	Position/status	Chief Financial Officer/PDMR
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Admiral Group plc
b)	LEI	213800FGVM7Z9EJB2685
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00B02J6398
b)	Nature of the transaction	Vesting of 22,956 shares awarded under the Company’s Discretionary Free Share Scheme. 10,790 shares were sold to cover personal tax and national insurance liabilities and 12,166 have been retained.
c)	Prices(s) and volume(s)	Price(s)	Volume(s)
		GBP £28.10	10,790
d)	Aggregated information Aggregated value   Price	N/A
e)	Date of the transaction	The sale of shares took place as part of a large batch of shares sold by the Employee Benefit Trust on 23 September 2024.
f)	Place of the transaction	Sale of shares took place by way of private auction.

On 23 September 2021, Cristina Nestares (CEO UK Insurance) was awarded 36,250 shares under the Company’s Discretionary Free Share Scheme. The award was subject to the Company’s performance conditions from 1 January 2021 to 31 December 2023 and 22,862 shares vested on 23 September 2024.

1	Details of the person discharging managerial responsibilities (PDMR)/person closely associated with them (PCA)
a)	Name	Cristina Nestares
2	Reason for the notification
a)	Position/status	CEO UK Insurance/PDMR
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Admiral Group plc
b)	LEI	213800FGVM7Z9EJB2685
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00B02J6398
b)	Nature of the transaction	Vesting of 22,862 shares awarded under the Company’s Discretionary Free Share Scheme. 11,400 shares were sold to cover personal tax and national insurance liabilities and 11,462 have been retained.
c)	Prices(s) and volume(s)	Price(s)	Volume(s)
		GBP £28.10	11,400
d)	Aggregated information Aggregated value   Price	N/A
e)	Date of the transaction	The sale of shares took place as part of a large batch of shares sold by the Employee Benefit Trust on the 23 September 2024.
f)	Place of the transaction	Sale of shares took place by way of private auction.

On 23 September 2021, Scott Cargill (CEO Admiral Money) was awarded 18,000 shares under the Company’s Discretionary Free Share Scheme. The award was subject to the Company’s performance conditions from 1 January 2021 to 31 December 2023 and 14,752 shares vested on 23 September 2024.

1	Details of the person discharging managerial responsibilities (PDMR)/person closely associated with them (PCA)
a)	Name	Scott Cargill
2	Reason for the notification
a)	Position/status	CEO Admiral Money/PDMR
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Admiral Group plc
b)	LEI	213800FGVM7Z9EJB2685
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00B02J6398
b)	Nature of the transaction	Vesting of 14,752 shares awarded under the Company’s Discretionary Free Share Scheme. 14,752 shares were sold.
c)	Prices(s) and volume(s)	Price(s)	Volume(s)
		GBP £28.10	14,752
d)	Aggregated information Aggregated value   Price	N/A
e)	Date of the transaction	The sale of shares took place as part of a large batch of shares sold by the Employee Benefit Trust on the 23 September 2024.
f)	Place of the transaction	Sale of shares took place by way of private auction.

On 23 September 2021, Costantino Moretti (Head of International Insurance) was awarded 22,000 shares under the Company’s Discretionary Free Share Scheme. The award was subject to the Company’s performance conditions from 1 January 2021 to 31 December 2023 and 14,270 shares vested on 23 September 2024.

1	Details of the person discharging managerial responsibilities (PDMR)/person closely associated with them (PCA)
a)	Name	Costantino Moretti
2	Reason for the notification
a)	Position/status	Head of International/PDMR
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Admiral Group plc
b)	LEI	213800FGVM7Z9EJB2685
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00B02J6398
b)	Nature of the transaction	Vesting of 14,270 shares awarded under the Company’s Discretionary Free Share Scheme. 14,270 shares were sold.
c)	Prices(s) and volume(s)	Price(s)	Volume(s)
		GBP £28.10	14,270
d)	Aggregated information Aggregated value   Price	N/A
e)	Date of the transaction	The sale of shares took place as part of a large batch of shares sold by the Employee Benefit Trust on the 23 September 2024.
f)	Place of the transaction	Sale of shares took place by way of private auction.

On 23 September 2021, Alistair Hargreaves (Deputy CEO UK Insurance) was awarded 20,000 shares under the Company’s Discretionary Free Share Scheme. The award was subject to the Company’s performance conditions from 1 January 2021 to 31 December 2023 and 14,651 shares vested on 23 September 2024.

1	Details of the person discharging managerial responsibilities (PDMR)/person closely associated with them (PCA)
a)	Name	Alistair Hargreaves
2	Reason for the notification
a)	Position/status	Deputy CEO UK Insurance/PDMR
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Admiral Group plc
b)	LEI	213800FGVM7Z9EJB2685
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00B02J6398
b)	Nature of the transaction	Vesting of 14,651 shares awarded under the Company’s Discretionary Free Share Scheme. 9,524 shares were sold to cover personal tax and national insurance liabilities and 5,127 have been retained.
c)	Prices(s) and volume(s)	Price(s)	Volume(s)
		GBP £28.10	9,524
d)	Aggregated information Aggregated value   Price	N/A
e)	Date of the transaction	The sale of shares took place as part of a large batch of shares sold by the Employee Benefit Trust on the 23 September 2024.
f)	Place of the transaction	Sale of shares took place by way of private auction.

NOTIFICATION OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM

1	Details of the person discharging managerial responsibilities (PDMR)/person closely associated with them (PCA)
a)	Name	Geraint Jones and Karen Jones
2	Reason for the notification
a)	Position/status	Chief Financial Officer/PDMR and Person Closely Associated with (wife of) Geraint Jones.
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Admiral Group plc
b)	LEI	213800FGVM7Z9EJB2685
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares GB00B02J6398
b)	Nature of the transaction	Disposal of Shares
c)	Prices(s) and volume(s)	Price(s)	Volume(s)
		GBP £28.14	8,000
d)	Aggregated information Aggregated value   Price	N/A
e)	Date of the transaction	23 September 2024
f)	Place of the transaction	London Stock Exchange (XLON)